Experience you can see. Skills you can trust.
For more than 20 years, I've been building businesses, solving problems and helping projects move forward. My experience spans ecommerce, websites, content creation, digital operations and business support, giving me a practical understanding of what it takes to keep a business running.
This portfolio showcases the projects I've built, the skills I've developed and the services I now provide through Small Shop SOS.
Whether you're looking for freelance support, ongoing assistance or someone to take a project off your hands, this page will give you a better understanding of how I work.
My Professional Journey
Over the years I've worn many hats — business owner, ecommerce manager, copywriter, website builder, administrator and problem solver.
Rather than specialising in one narrow area, I've developed a broad set of practical digital skills that work together to help businesses grow, organise and improve.
Today, I bring all of that experience together through Small Shop SOS.
Featured Projects
Small Shop SOS
Helping small businesses untangle digital problems through practical freelance support, website reviews and ecommerce tools.
Key Skills
- Digital business support
- Ecommerce consulting
- Shop MOT development
- CSV Checker development
- Website optimisation
- SEO guidance
- Process improvement
Status: Active
Neon Rage
An independent ecommerce brand built and managed on Shopify with a catalogue of thousands of products across multiple categories.
Project Highlights
- Shopify store management
- Large product catalogue
- Product uploads
- Collections & navigation
- Product photography
- SEO improvements
- Google Search Console
- Social media management
- Marketplace integration
Status: Active
BellKeeperInk After Dark
Development of a premium Shopify store focused on adult lifestyle products, including branding, supplier sourcing and ecommerce operations.
Project Highlights
- Brand creation
- Shopify store setup
- Product sourcing
- Supplier management
- Product listings
- Website content
- SEO
- Social media planning
Status: Active Development
SOS CSV Checker
A software project designed to make product CSV files easier to understand by checking for issues and explaining them in plain English.
Roadmap
- Version 0.1 – Check & Explain
- Version 0.2 – Safe Fixes
- Version 0.3 – Complete Rescue
Previous Businesses
Running businesses has taught me far more than software ever could. Each business has added practical experience in customer service, ecommerce, operations, marketing and day-to-day management.
Snickie Snackie Snoo (2024–2026)
- Retail business management
- Customer service
- Ecommerce operations
- Business administration
Doggies Delights (2021–2024)
- Retail
- Online selling
- Stock management
- Product listings
- Customer support
Chateaux Bling (2019–2024)
- Jewellery retail
- Website management
- Photography
- Product sourcing
- Marketing
Professional Skills
Ecommerce
- Shopify
- Etsy
- TikTok Shop
- Amazon Seller Central
- Marketplace management
- Large product catalogues
- Inventory
- Collections
Websites
- Shopify
- Wix
- Framer
- Website management
- Navigation
- Content updates
- Basic SEO
- Google Search Console
Content
- Copywriting
- Website content
- Product descriptions
- Collection pages
- Blog writing
- Proofreading
- SEO writing
Product Data
- CSV imports
- CSV exports
- Bulk editing
- Data clean-up
- Catalogue organisation
- Marketplace formatting
Digital Support
- Research
- Business administration
- Customer service
- Supplier communication
- Workflow improvements
- AI-assisted productivity
Qualifications & Continuous Learning
I'm largely self-taught and believe that learning never stops.
I regularly invest time in developing new skills, improving existing ones and staying up to date with changes across ecommerce, AI and digital business.
That mindset allows me to adapt quickly, solve unfamiliar problems and continue delivering practical solutions for my clients.
Download My CV
If you'd like a more detailed overview of my experience, career history and technical skills, you can download my latest CV below.
The CV includes:
- Professional experience
- Technical skills
- Ecommerce platforms
- Website experience
- Copywriting
- Business management
- Freelance services
Download My Professional CV (PDF)
Let's Work Together
Whether you need someone to organise a large product catalogue, improve your website, create content, clean up data or simply get through a growing to-do list, I'd love to hear from you.
My approach is straightforward:
- Understand the problem.
- Explain it in plain English.
- Find the most practical solution.
- Get the work done.
“Give me the mess, the deadline and access — I'll sort it.”