COPYWRITING
Words That Work as Hard as You Do
Your website can look amazing, but if your words don't connect with your customers, you're losing business.
Good copy explains what you do, builds trust and encourages people to take the next step.
Whether you need a single product description or an entire website written from scratch, I'll create clear, professional content that sounds like your business—not a robot.
Need help finding the right words? Let's talk.
WHAT I OFFER
Website Copy
Professional website content that's written for your customers, not just search engines.
Including:
- Homepages
- About pages
- Services pages
- Contact pages
- FAQ pages
- Landing pages
- Policy pages
- Call-to-action sections
Ecommerce Copy
Clear product information helps customers make buying decisions.
I can write:
- Product descriptions
- Collection descriptions
- Category pages
- Product features
- Product benefits
- Buying guides
- Product summaries
- Product highlights
Suitable for:
- Shopify
- Etsy
- WooCommerce
- Amazon
- TikTok Shop
Business Copy
Need help explaining your business?
I can write:
- Business profiles
- Company introductions
- Brand stories
- Mission statements
- Service descriptions
- Team pages
- “Why Choose Us” sections
Marketing Copy
Content designed to help promote your business.
Including:
- Facebook posts
- Instagram captions
- TikTok captions
- Pinterest descriptions
- Google Business posts
- Promotional campaigns
- Email marketing
- Seasonal promotions
SEO Copywriting
Content written with search engines in mind without sacrificing readability.
Including:
- SEO-friendly page content
- Page titles
- Meta descriptions
- Collection SEO
- Product SEO
- Internal linking suggestions
- Keyword optimisation
COPYWRITING PACKAGES
Website Page Rewrite
From £35 per page
Perfect if your existing content feels outdated, confusing or doesn't reflect your business anymore.
Includes:
- Grammar corrections
- Improved readability
- Better structure
- Clearer messaging
- Stronger calls to action
Product Descriptions
From £2.50 per product
Professional product descriptions written to inform customers and encourage sales.
Ideal for:
- Shopify
- Etsy
- Amazon
- WooCommerce
Collection Descriptions
From £10 each
Collection pages are often overlooked.
I'll write descriptions that help customers understand the products they're browsing while supporting your SEO.
Social Media Content
From £20
Professional captions written for:
- TikTok
Complete Website Copy
From £149
Perfect for businesses launching a new website.
Includes:
- Homepage
- About page
- Services page
- Contact page
- FAQ page (where needed)
WHAT MAKES GOOD COPY?
Good copy should:
- Explain your business clearly
- Answer customer questions
- Build confidence
- Encourage enquiries
- Support sales
- Improve your website
- Sound natural
- Reflect your brand
Good writing isn't about using clever words.
It's about making customers understand exactly why they should choose you.
MY WRITING STYLE
I don't write pages full of meaningless business jargon.
I write in plain English that's:
- Professional
- Friendly
- Easy to understand
- Honest
- Clear
- Written for real people
Your customers shouldn't need a dictionary to understand your business.
RECENT COPYWRITING PROJECTS
Small Shop SOS
Complete website copy written from scratch.
Including:
- Homepage
- Service pages
- Website Builds
- Website MOT
- CSV Checker
- Ecommerce Support
- About page
- Calls to action
- FAQ content
- Service descriptions
Focus: Professional, friendly and easy to understand.
Neon Rage
Alternative fashion and collectibles ecommerce store.
Copy produced for:
- Product descriptions
- Collection descriptions
- Homepage content
- Promotional banners
- Category pages
- Shipping information
- Brand messaging
- Social media campaigns
Focus: Bold, confident and alternative while remaining professional.
BellKeeperInk After Dark
Luxury alternative fashion and lingerie website.
Copy produced for:
- Homepage
- Collection descriptions
- Product descriptions
- Category content
- Brand messaging
- Promotional campaigns
- Customer information
Focus: Elegant, confident and sophisticated without being over-the-top.
WHY CHOOSE SMALL SHOP SOS?
I understand both writing and ecommerce.
That means I don't just make content sound better.
I think about:
- Customer confidence
- Website structure
- User experience
- Calls to action
- Product information
- SEO basics
- Brand consistency
Everything is written with your customers in mind.
BEFORE WE START
To get started, I'll usually ask for:
- Information about your business
- Your website (if you have one)
- Your products or services
- Your target audience
- Your preferred tone of voice
- Any keywords you'd like included
- Existing content that needs improving
Don't worry if you don't have everything ready.
I'll guide you through what I need.
FREQUENTLY ASKED QUESTIONS
Can you rewrite my existing website?
Yes.
I can improve individual pages or completely rewrite your website while keeping your business and customers at the centre of the content.
Can you write product descriptions?
Absolutely.
Whether you have five products or five thousand, I can help create clear, informative descriptions.
Do you write for Shopify?
Yes.
I regularly create content for Shopify stores including products, collections, pages and promotional campaigns.
Will the writing sound like AI?
No.
Every project is reviewed, edited and tailored to your business.
The aim is natural, professional writing that reflects your brand.
Can you write social media posts?
Yes.
I create content for Facebook, Instagram, TikTok, Pinterest and other platforms.
Do you guarantee Google rankings?
No.
Good copy supports SEO, but nobody can honestly guarantee search rankings.
READY TO IMPROVE YOUR CONTENT?
Whether you need a single page rewritten, hundreds of product descriptions or a complete website written from scratch, I'll help you create content that's clear, professional and written for real people.
No jargon.
No fluff.
Just words that help your business grow.